Over 500 user reasearch projects carried out!
Since 2001 in Paris, France!
International User Research Experts (and Fans)!
Bespoke Qualitative Research Specialists.

We love user research and we do it well.

Since 2001, we carry out user research projects with an intact passion. We organize user research projects in France but also all over Europe and in many different markets around the world Asia, America, BRICS…

Experience, Flexibility, Cognitive Empathy, Rigorous Analysis & Observation, Actionable Outcomes.

Since 2001!

All that time and background gave us chance to conduct research projects in most industries: online retail, finance, travel, social networks, IT…

We acquired a great experience of conducting remote and onsite projects in 20 markets in Europe, Asia & Middle East, America, Africa and Oceania.

User Testing

We offer a panel of research methods and we are true specialists of user testing. We conducted over 100 user test and moderated thousands of user testing sessions.

Focus Group Discussions are not a specific research method. They are a research technique used for several user research methods: Concept Tests, Communication Tests, Assets Tests… Collective Workshops are also used for Ideation. We have moderated hundreds of focus group discussions.

Data Science and Analytics

Our customers know in general when are what they require us to look at. However, qualitative research can be efficiently prepared and guided by the right data analytics upfront. We also use analytics (Tags, Google, Adobe) after qualitative research to complete the understanding attitude with the gathering of the actual behaviors of your users on your website.

1 on 1 Interviews

Individual Interviews and their variants are used to gather usage and attitude, requirement analysis, ethnographic approach… Individual interviews are also used for B2B research.


Qualitative User Findings.

This might sound obvious but the most useful components of a research project are… the findings. We never lost this from sight: we design our methods and estimate our cost to cover all topics our clients want to tackle and them only.

Efficiency means fast-delivered and relevant. This is one of our mottos.


Case Studies

Coming soon…

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Who we are

Arnaud Laisné
General manager

Arnaud achieved a post-graduate in Cognitive and Behavioral Psychology with a specialty in Cross-Cultural Psychology.

After a rapid time in a


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