Over 500 user reasearch projects carried out!
Since 2001 in Paris, France!
International User Research Experts (and Fans)!
Bespoke Qualitative Research Specialists.
About
We love user research and we do it well.
Since 2001, we carry out user research projects with an intact passion. We organize user research projects in France but also all over Europe and in many different markets around the world Asia, America, BRICS…
Experience, Flexibility, Cognitive Empathy, Rigorous Analysis & Observation, Actionable Outcomes.
Since 2001!
All that time and background gave us chance to conduct research projects in most industries: online retail, finance, travel, social networks, IT…
We acquired a great experience of conducting remote and onsite projects in 20 markets in Europe, Asia & Middle East, America, Africa and Oceania.
User Testing
We offer a panel of research methods and we are true specialists of user testing. We conducted over 100 user test and moderated thousands of user testing sessions.
Focus Group Discussions are not a specific research method. They are a research technique used for several user research methods: Concept Tests, Communication Tests, Assets Tests… Collective Workshops are also used for Ideation. We have
moderated hundreds of focus group discussions.
Data Science and Analytics
Our customers know in general when are what they require us to look at. However, qualitative research can be efficiently prepared and guided by the right data analytics upfront. We also use analytics (Tags, Google, Adobe) after qualitative
research to complete the understanding attitude with the gathering of the actual behaviors of your users on your website.
1 on 1 Interviews
Individual Interviews and their variants are used to gather usage and attitude, requirement analysis, ethnographic approach… Individual interviews are also used for B2B research.
Qualitative
Qualitative User Findings.
This might sound obvious but the most useful components of a research project are… the findings. We never lost this from sight: we design our methods and estimate our cost to cover all topics our clients want to tackle and them only.
Efficiency means fast-delivered and relevant. This is one of our mottos.
Portfolio
Case Studies
Coming soon…
Any questions ? Join us! It will only take a minute
Who we are
Arnaud Laisné
General manager
Arnaud achieved a post-graduate in Cognitive and Behavioral Psychology with a specialty in Cross-Cultural Psychology.
After a rapid time in a
