Analytics
Analytics (Tags, Google, Adobe) can be profitable to prepare and guide further usability and user experience research as they help pointing out users actual behaviors on your UI: paths they use, where they leave, or stay…
We also use analytics after qualitative research to complete the understanding of users’ behaviors with indicators of actual behaviors on your app or website and measure the benefits of UI modifications.
Quantitative Research
We recommend quantitative surveys gather actual figures in the markets about image and awareness, usage & attitudes, usage and consumption behaviors, to conduct segmentation analysis.
Online Surveys – CAWI
Internet is now in nearly all households and, from there, an valid data collection technique. This technique is constantly providing new and exciting possibilities that we can take advantage of to help our customers improve their knowledge of their own customers.
Online surveys makes research accessible in terms of budget, removes geographical barriers, reduces data collection time, promotes interaction with the respondents and allows using sophisticated multimedia.
Short turn-around time
In most cases, an online survey can be completed in just a few days. The time saved is considerable in the case of large samples.
Reduced cost
Online data collection costs are extremely competitive. A survey carried out via the internet can mean a saving of 30 to 50% compared with telephone or face to face.
Highly motivated interviewees
Respondents take part when they are available, from there, response rates are higher online compared with other data collection techniques.
Accurate targeting
Online surveys allow to screen and interview accurate consumer profiles.
Unlimited data collection capacity
Online surveys makes it possible to process great number of respondent questionnaires, from most markets of the planet.
Endless Options
Online survey tools can show pictures, texts, play music or video, get direct feedback. The interactive nature of the Internet gives free rein to the imagination of those creating the questionnaires and also allows the respondents to express themselves in different ways.
If you have a questions or a research project in France or Europe, please contact us.